<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
    <channel>
        <itunes:owner>
            <itunes:name>Whitehat SEO</itunes:name>
            <itunes:email>info@whitehat-seo.co.uk</itunes:email>
        </itunes:owner>
        <title>Whitehat SEO</title>
        <link>https://video.whitehat-seo.co.uk</link>
        <description></description>
        <language>en-us</language>
        <generator>Visualplatform</generator>
        <docs>http://blogs.law.harvard.edu/tech/rss</docs>
        <itunes:author>Whitehat SEO</itunes:author>
        <itunes:type>episodic</itunes:type>
        <itunes:explicit>no</itunes:explicit>
        <itunes:image href="https://video.whitehat-seo.co.uk/files/rv0.0/sitelogo.gif"/>
        <image>
            <url>https://video.whitehat-seo.co.uk/files/rv0.0/sitelogo.gif</url>
            <title>Whitehat SEO</title>
            <link>https://video.whitehat-seo.co.uk</link>
        </image>
        <atom:link rel="self" href="https://video.whitehat-seo.co.uk/rss/tag/project management"/>
        <atom:link rel="next" href="https://video.whitehat-seo.co.uk/rss/tag/project management?tag=project+management&amp;p=2&amp;podcast%5fp=f&amp;https="/>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/video_medium/the-role-of-video-marketing-in-b2b-video.mp4?source=podcast" type="video/mp4" length="95929933"/>
            <title>The Role of Video Marketing in B2B: Are you ready?</title>
            <link>http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b</link>
            <description>&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/71022500</guid>
            <pubDate>Wed, 22 Sep 2021 15:34:54 GMT</pubDate>
            <media:title>The Role of Video Marketing in B2B: Are you ready?</media:title>
            <itunes:summary>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video content is quick, appealing and digestible.
Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.
In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.
So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.
The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.
If you do ever put a video up, you don’t know what works or how to get the best out of it.
Then video becomes this awkward, random act of marketing!
So what do we do?
Purpose - Conversion - Integration
Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.
He will walk us through how to be video ready by:
•	Finding your baseline
•	Setting KPIs  goals
•	Testing  optimising
•	Collecting data
Through this you will know:
•	Purpose- What you’re doing it for
•	Convert- content that will be able to engage, build and convert leads
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team
Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.
Collect analytic data and have better video ROI attribution.
Video marketing is getting bigger, are you video ready?</itunes:summary>
            <itunes:subtitle>Full article here:https://blog.whitehat-seo.co.uk/b2b-video-marketingVideo content is HUGE right now!
Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.
Video...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>44:59</itunes:duration>
            <media:description type="html">&lt;p&gt;Full article here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/b2b-video-marketing"&gt;https://blog.whitehat-seo.co.uk/b2b-video-marketing&lt;/a&gt;&lt;br&gt;Video content is HUGE right now!
&lt;p&gt;Whether it be social media snippets, vlogs, live videos webinars or customer testimonials, we can't seem to get enough of the stuff.&lt;/p&gt;
&lt;p&gt;Video content is quick, appealing and digestible.&lt;/p&gt;
&lt;p&gt;Woo your audience and retain their attention by learning the ways of integrating video into HubSpot and your inbound marketing strategy.&lt;/p&gt;
&lt;p&gt;In 2018 HubSpot recorded 54% of consumers want to see more video content from a brand or business they support.&lt;/p&gt;
&lt;p&gt;So, let's not disappoint our consumers and learn all there is in using video as a key element of our marketing strategy.&lt;/p&gt;
&lt;p&gt;The problem with video is that it can be scary to start, you’re forever critiquing, erasing and recording.&lt;/p&gt;
&lt;p&gt;If you do ever put a video up, you don’t know what works or how to get the best out of it.&lt;/p&gt;
&lt;p&gt;Then video becomes this awkward, random act of marketing!&lt;/p&gt;
&lt;p&gt;So what do we do?&lt;/p&gt;
&lt;p&gt;Purpose - Conversion - Integration&lt;/p&gt;
&lt;p&gt;Casper at TwentyThree TM believes you need to know where you are to know exactly where you’re going.&lt;/p&gt;
&lt;p&gt;He will walk us through how to be video ready by:&lt;br&gt;
•	Finding your baseline&lt;br&gt;
•	Setting KPIs &amp;amp; goals&lt;br&gt;
•	Testing &amp;amp; optimising&lt;br&gt;
•	Collecting data&lt;/p&gt;
&lt;p&gt;Through this you will know:&lt;br&gt;
•	Purpose- What you’re doing it for&lt;br&gt;
•	Convert- content that will be able to engage, build and convert leads&lt;br&gt;
•	Integrate- can it be integrated successfully into your CMR to be seen, accessed and analysed by others in the team&lt;/p&gt;
&lt;p&gt;Learn how to connect video using HubSpot Media Bridge, with TwentyThree TM and other launch providers.&lt;/p&gt;
&lt;p&gt;Collect analytic data and have better video ROI attribution.&lt;/p&gt;
&lt;p&gt;Video marketing is getting bigger, are you video ready?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/the-role-of-video-marketing-in-b2b"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=66e6061a3d4a0a6c1cc33067e05c3451&amp;source=podcast&amp;photo%5fid=71022500" width="625" height="352" type="text/html" medium="video" duration="2699" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.whitehat-seo.co.uk/64968576/71022500/66e6061a3d4a0a6c1cc33067e05c3451/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>content strategy</category>
            <category>content video marketing</category>
            <category>hubspot</category>
            <category>hubspot media bridge</category>
            <category>london hug</category>
            <category>project management</category>
            <category>twentythree</category>
            <category>video marketing</category>
            <category>video marketing strategy</category>
            <category>video marketing tips</category>
            <category>video search marketing</category>
            <category>whitehat</category>
        </item>
        <item>
            <enclosure url="http://video.whitehat-seo.co.uk/49543318/56460061/760c9e7dbd7f96a1bb67bf09a9befb80/video_medium/case-study-hubspot-inbound-video.mp4?source=podcast" type="video/mp4" length="85206363"/>
            <title>Case Study: HubSpot Inbound Marketing Campaign Project Management</title>
            <link>http://video.whitehat-seo.co.uk/case-study-hubspot-inbound</link>
            <description>&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look"&gt;https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The theoretical benefits of inbound marketing are well established. An approach based on value, built on an in-depth understanding of your audience and market needs, will naturally drive more leads and customers than a simple push of promotional messages your audience may never care about.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/case-study-hubspot-inbound"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543318/56460061/760c9e7dbd7f96a1bb67bf09a9befb80/standard/download-4-thumbnail.jpg" width="600" height="307"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.whitehat-seo.co.uk/photo/56460061</guid>
            <pubDate>Mon, 07 Oct 2019 12:17:46 GMT</pubDate>
            <media:title>Case Study: HubSpot Inbound Marketing Campaign Project Management</media:title>
            <itunes:summary>https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look
The theoretical benefits of inbound marketing are well established. An approach based on value, built on an in-depth understanding of your audience and market needs, will naturally drive more leads and customers than a simple push of promotional messages your audience may never care about.</itunes:summary>
            <itunes:subtitle>https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look
The theoretical benefits of inbound marketing are well established. An approach based on value, built on an in-depth understanding of your audience and market needs, will...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>49:31</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;a href="https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look"&gt;https://blog.whitehat-seo.co.uk/how-inbound-marketing-campaigns-look&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The theoretical benefits of inbound marketing are well established. An approach based on value, built on an in-depth understanding of your audience and market needs, will naturally drive more leads and customers than a simple push of promotional messages your audience may never care about.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/case-study-hubspot-inbound"&gt;&lt;img src="http://video.whitehat-seo.co.uk/49543318/56460061/760c9e7dbd7f96a1bb67bf09a9befb80/standard/download-4-thumbnail.jpg" width="600" height="307"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.whitehat-seo.co.uk/v.ihtml/player.html?token=760c9e7dbd7f96a1bb67bf09a9befb80&amp;source=podcast&amp;photo%5fid=56460061" width="625" height="320" type="text/html" medium="video" duration="2971" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.whitehat-seo.co.uk/49543318/56460061/760c9e7dbd7f96a1bb67bf09a9befb80/standard/download-4-thumbnail.jpg" width="600" height="307"/>
            <itunes:image href="http://video.whitehat-seo.co.uk/49543318/56460061/760c9e7dbd7f96a1bb67bf09a9befb80/standard/download-4-thumbnail.jpg/thumbnail.jpg"/>
            <category>hubspot</category>
            <category>inbound marketing</category>
            <category>project management</category>
        </item>
    </channel>
</rss>
